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Marketing Tips & Strategies

5 Ways Surveys Fuel Lead Generation

Lead generation is a critical part of every business, but it can also be time-consuming and labor-intensive. Have you...

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Like A Spy: New Technology To Target Smarter

You’ve heard that there are accusations from President Donald Trump and his allies about fraudulent voting, that the...

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The Psychology of Coupon Marketing Still Relevant Today

This whitepaper written in 2009 regarding the consumer psychology behind coupon redemption has stood the test of time,...

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4 Valuable Lessons From Shark Tank

Do you love watching Shark Tank? The innovative ideas entrepreneurs present and the sharks drilling presenters with...

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Can You Quantify The Value Of Marketing?

For every investment made at your company, there’s an expected return. But when it comes to some expenses, like ...

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Should Your Small Business Use TikTok?

TikTok may not be the first social media site you consider when trying to decide where to spend your marketing budget....

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How OTT And CTV Are Shaping Marketing

Like smartphones and social media, text messaging and FaceTime it’s hard to remember a world that didn’t include...

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Does A Subscription Strategy Fit Your Company?

Subscriptions are booming, with 70% of business leaders saying they will be key for revenue growth in the future. From...

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8 Ways To Keep Your Emails From Ending Up In The Trash

Email is one of the best ways to connect with your audience. It’s easy to personalize, there are no character limits...

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