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Mike Paine
by Mike Paine
September 13, 2022

You’ve heard that there are accusations from President Donald Trump and his allies about fraudulent voting, that the Democrats stole the election from the Republicans. But you may not know the technology behind the accusations.

The movie 2000 Mules is a documentary exploring the possibility of fraudulent behavior during the 2020 election. From the trailer, you see scenes familiar to anyone that has viewed a documentary: conversations both with skeptics and believers; a peek into a cutting-edge specialist in the subject and footage of real-life events.

As a marketer, what may catch your eye is the technology used to track the behavior of alleged mules, the individuals who are suspiciously seen depositing ballots into multiple drop boxes in a single county at odd times of day and night.

No matter what your views are of the 2020 election and whether it was fair, you should be considering the ways in which this technology could be meaningful for tracking consumer behaviors.

DirectMail.io already uses the same tools showcased in 2000 Mules. With GeoFraming from DirectMail.io, you have access to consumer intelligence. Here’s how it works:

  • A consumer visits a specified area and their Mobile Ad ID is collected.
  • The Mobile Ad ID is matched to double-opt-in records.
  • The contacts are selected to appear in your active ad campaigns or your customer relationship management (CRM) software.

You probably have a question in your mind at this moment: Is this legal?

The technology is equipped by consumers who consent to sharing their information two times, both when installing an application and when using it. An average of 50% of consumers have this permission turned on.

The technology is useful, because you can use it to create a geoframe around a brick-and-mortar competitor’s location. When consumers visit your competitor and enter the geoframe, they will receive a targeted ad from you.

You don’t have to be a high-level conspiracy investigator to harness this kind of technology. It’s available to marketers from DirectMail.io. Contact us to learn more.

Mike Paine
by Mike Paine
September 13, 2022

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