Marketing Tips & Strategies

You might have heard customer experience and customer service used interchangeably, but they are distinctly different...

Everyone prefers to think of themselves as a savvy shopper, that most of the time they are getting the better end of...

If your marketing strategy has been gathering dust on a shelf, it’s time to brush it off and do a little updating. A...

Day after day, you are plugging away at your business and with marketing. You create your monthly newsletters, you post...

You’ve heard that there are accusations from President Donald Trump and his allies about fraudulent voting, that the...

This whitepaper written in 2009 regarding the consumer psychology behind coupon redemption has stood the test of time,...

Subscriptions are booming, with 70% of business leaders saying they will be key for revenue growth in the future. From...

When a retailer is big enough to create its own holiday, it has a ripple effect.

Recently, a woman with a “shop local” mindset ordered a pizza from what she believed was a Philadelphia-based shop....