Marketing Tips & Strategies

6 Marketing Predictions For 2023

If your marketing strategy has been gathering dust on a shelf, it’s time to brush it off and do a little updating. A...

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Why It's Good To Go Back To The Basics

Day after day, you are plugging away at your business and with marketing. You create your monthly newsletters, you post...

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Like A Spy: New Technology To Target Smarter

You’ve heard that there are accusations from President Donald Trump and his allies about fraudulent voting, that the...

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The Psychology of Coupon Marketing Still Relevant Today

This whitepaper written in 2009 regarding the consumer psychology behind coupon redemption has stood the test of time,...

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Does A Subscription Strategy Fit Your Company?

Subscriptions are booming, with 70% of business leaders saying they will be key for revenue growth in the future. From...

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A Primer On Amazon Prime Day

When a retailer is big enough to create its own holiday, it has a ripple effect.

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Can Branding Make Pizza Taste Different?

Recently, a woman with a “shop local” mindset ordered a pizza from what she believed was a Philadelphia-based shop....

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How Do You Create A Brand?

A person that opens a successful new business may not realize that what they are really doing is building a successful...

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