Marketing Tips & Strategies

These Companies Might Say A Recession Is The Perfect Time To Start A Business

Whether it’s the unsettling sight of seeing your IRA plummet or the near-constant buzz from pundits predicting economic...

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What Message Is Your Logo Color Sending?

If you’re in the midst of a logo design, whether it’s a brand-new company or you’re ready for an update, you’re...

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Facebook Is Now Meta: Will This Affect Your Small Business Marketing Plan?

It has been a little over a year since Facebook changed its name to Meta in late October 2021. With this change, the...

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6 Marketing Predictions For 2023

If your marketing strategy has been gathering dust on a shelf, it’s time to brush it off and do a little updating. A...

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The Psychology of Coupon Marketing Still Relevant Today

This whitepaper written in 2009 regarding the consumer psychology behind coupon redemption has stood the test of time,...

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Can You Quantify The Value Of Marketing?

For every investment made at your company, there’s an expected return. But when it comes to some expenses, like ...

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8 Ways To Keep Your Emails From Ending Up In The Trash

Email is one of the best ways to connect with your audience. It’s easy to personalize, there are no character limits...

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What Is Geotargeting And Can You Use It?

You may have heard of geotargeting. It’s a hot topic, most recently connected with deciphering how fraudulent voting...

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Can Branding Make Pizza Taste Different?

Recently, a woman with a “shop local” mindset ordered a pizza from what she believed was a Philadelphia-based shop....

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