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Mike Paine
by Mike Paine
March 22, 2022

Whether you’re about to launch a new business or trying to rebrand an existing one, you’re probably spending time thinking about the kind of logo you would like to represent your brand.

But what makes a good logo?

  • A timeless quality: You don’t want to be redesigning your logo every decade to update it with a trendy color scheme or the font that’s currently cool.
  • Versatility: Will it look good on everything, from the side of a truck to a polo shirt to a magnet?
  • Simplicity: A good logo will reject busyness or confusing lines. It doesn’t try to pack too much into its design.
  • Distinctiveness: It should be immediately recognizable as different from your competitors or even any other logo.

If you’re in a rebranding phase, often a new logo is required for many reasons. You may have acquired a new division in your company or expanded your offerings, so your current logo no longer fits who you are. Or it may just be outdated, and you believe it could use a new look to match the new direction you are taking.

Before sitting down to begin working on design, consider the reasons why a good logo matters:

It Makes You Recognizable

From the Nike swoosh to the apple of Apple, there are a few logos that really stand out as easily recognizable. These two manage to do it without even putting their name by their symbol.

A good logo is a way to signal your brand and communicate your values in a glance. For instance, with both the swoosh and the apple, you know you’re paying for a certain level of quality and smart design.

It Acts as a Foundation for Brand Identity

You have a set of values, a color scheme, a set of messages you want to be communicated. An effective logo sums all of that up in a symbol. It tells your audience what else they can expect from your brand. You can’t possibly include your entire color scheme or all of your messaging in a logo, but it acts as a signal for what’s behind the logo.

It Gives Your Company a Point of Unity

It’s an identifying symbol that you can use to foster your identity as a company, emblazoning your logo on communications and promotional items. You can’t put your mission statement, values and brand messaging on a mug, but a logo communicates all of that across your materials.

It Encourages Loyalty

A logo gives a focal point to customer loyalty. It’s your favorite sports team or your identity as a Mac or PC. A logo gives your audience something to identify with your products and services when they establish loyalty with a brand.

When it’s time to design a logo, contact us at DirectMail.io. We can help you launch a comprehensive marketing plan that includes a well-designed logo as the anchor for your brand strategy.

Mike Paine
by Mike Paine
March 22, 2022

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