You’ve been thinking about trying influencer marketing as part of your broader strategy. Social media is flooded with influencers; how hard could it be?
That flood is partly where the challenge comes in. You want to align with the right influencer for your brand and make sure that you have a good partnership in terms of how they’ll help you reach your goals for the campaign. Here are a few basic steps:
Identify the Best Potential Fit
There are a couple of ways you can find an influencer that fits for your brand. One is by simply spending time doing a bit of scrolling on the sites your target audience frequents. Find out who the dominant voices are, and which ones best fit the vibe of your company.
The second major way to find an influencer is through the tool Upfluence which allows you to sort through influencers based on industry and size of audience.
When choosing an influencer, think about who fits your brand, but you can also get a read on their audience and how they go about encouraging engagement.
Share the Framework
Once you have an influencer in mind, give them a framework of your campaign, including what each of you will gain through the partnership and what goals you hope to achieve.
An important part of this step is letting go of control and allowing the influencer to be creative. They have a certain style and format, and it has been successful in gaining followers. Let them showcase your brand in the way that they find to be most effective.
Pay for a Boost
Once the content is created, it’s a great idea to invest a little extra to boost the content.
Your Customers are Influencers, Too
Everyone on social media has an audience and followers. Don’t miss the opportunity to ask customers to participate in your marketing campaign by becoming advocates for your brand. This can be something as simple as requesting they leave a review if you know they have had a positive experience.
It can also include activities like contests where you ask customers to name a few social media friends that they would like to have entered to win a prize. They can then add on more friends to increase their chances of winning. It’s all word-of-mouth marketing that can have a big impact on your brand’s success for a small investment.
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